No Bollocks with Matt Haycox
Welcome to No Bollocks with Matt Haycox, the business podcast for entrepreneurs, CEOs, and anyone who wants to build big without the bullshit.
I’m Matt Haycox: investor, founder, and straight-talking business mentor. I’ve funded nearly £1 billion in UK business loans, bounced back from bankruptcy, and now own and advise multiple 7- and 8-figure companies across sectors, from property and e-commerce to finance and hospitality.
This podcast cuts through the noise. No bollocks. No gurus. Just raw conversations, real strategies, and the lessons you actually need to succeed in business.
Each episode features unfiltered insights from me and guests who’ve built it, lost it, and built it back bigger.
So buckle up. It’s time to learn how to do business, properly.
No Bollocks with Matt Haycox
Funnels vs Websites: The Lead Gen Truth Most Founders Miss | Alisha Conlin-Hurd
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Most founders don’t have a marketing problem, they have a clarity + economics problem.
In this episode, Matt Haycox sits down with Alisha Conlin Hurd, co-founder of Persuasion Experience, a lead-gen and funnel agency working with 7–8 figure service businesses (finance, property, and investment niches). She breaks down what actually works in 2026, and why most business owners get stuck because they abdicate marketing instead of understanding the basics.
You’ll learn the simple difference between a website (your digital “front desk”) and a funnel (your digital salesperson), why you should diversify acquisition channels (inbound + outbound), and the key numbers every founder must know so agencies can’t waffle you with dashboards that don’t convert.
Then it gets future-facing: Alisha explains AI agents / “Claude bots”, how they’ll reshape execution roles, and the hiring process she uses (paid test projects + real-world simulations) to avoid hiring people who interview well but can’t perform.
Timestamps:
0:00 – Coming Up
0:36 – Alisha + Persuasion Experience
2:07 – The future of cold calling vs inbound marketing
4:03 – Funnels vs websites (the simple difference)
6:48 – Competing messages for high-net-worth clients
7:56 – What business owners MUST know about marketing (so agencies can’t BS you)
10:36 – Rising paid ad costs: fix margin + economics
14:16 – AI agents + “Claude bots”
17:51 – Hiring process: paid test projects (why interviews lie)
19:20 – Hiring AI-first: “show me your workflow”
20:24 – Essential AI marketing tools (Whisper Flow + Atria)
22:35 – Final thoughts
Follow Alisha:
YouTube: https://www.youtube.com/@alishaconlinhurd
LinkedIn: https://www.linkedin.com/in/alishaconlinhurd/
Instagram: https://www.instagram.com/alisha_conlin_hurd/
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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.
Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.
📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe
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