Jonathan Goodman, Entrepreneur & Millionaire Coach: Why Success Could Be Your Biggest Failure

In this episode of No Bollocks with Matt Haycox, Matt talks with Jonathan Goodman, a best-selling author, business coach, and entrepreneur who built one of the most successful online fitness academies before completely rethinking what success truly means. From scaling a multi-million-dollar business to firing everyone and starting over, Jonathan shares his deeply personal journey and what it takes to find clarity, balance, and purpose.

As Jonathan says, “Success doesn’t guarantee happiness—it can often do the opposite. You need to redefine what winning looks like.” This conversation dives into the unexpected costs of success and how to build a life aligned with your values.

Key Takeaways:

• The Hidden Costs of Success: Why achieving your goals might leave you feeling more lost than ever.
• Redefining Winning: How Jonathan transitioned from chasing money to living a life on his own terms.
• Altitude Sickness in Business: The dangers of growing too fast without adapting.
• Burnout & Clarity: What Jonathan learned after firing his entire team and starting over.
• Building Businesses That Run Without You: How to find and retain top talent with creative compensation strategies.

Timestamps:

0:00– Meet Jonathan Goodman
1:04 – Life Swap: Comparing lifestyles with Matt and John
5:20 – Living the Dream: How John built his ideal life
7:07 – From Crisis to Comeback: Losing a business and facing cancer
13:25 – The Business Blueprint: John’s model for success
15:54 – Books That Build Empires: Why John writes
18:33 – Ghostwriting Secrets: The truth about writing with help
22:15 – How to Write a Masterpiece: John’s creative process
24:50 – Building a Dream Team: John’s talent strategy
32:00 – Rewarding Excellence: Incentives that work
35:40 – Hiring Hacks: Finding the best people
41:45 – Fatherhood Goals: John’s family insights
43:38 – Homeschool Secrets: Why it works for John’s kids
49:20 – John’s Best Work Yet: Sneak peek at his new book
52:24 – Parting Wisdom: John’s final takeaways

Connect with Jonathan Goodman:

• 🌐 Jonathan Goodman’s Website
• 📖Buy His Book: The Online Trainer Academy
• @itscoachgoodman

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

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