Mic Drop #6: The Psychology of Negotiation—How to Win

In these ‘Mic Drops,’ I’ll be spotlighting my favourite, most impactful moments from past episodes of No Bollocks with Matt Haycox. These are the moments that hit hardest, offer the most value, and deserve to be heard again. 

Did you know that 70% of buying decisions are made to avoid losses, not to chase gains? That’s not just a business theory—it’s human nature. In this powerful insight into the psychology of negotiation, Chris Voss breaks down why fear of loss drives decision-making, how pressure affects our choices, and why understanding human nature is the ultimate business advantage.

If you’ve ever wanted to negotiate like a pro, close better deals, or understand what really drives people, this is the insight you’ve been waiting for.

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Connect with Matt Haycox:

▶ Instagram: https://www.instagram.com/thematthaycox/

▶ YouTube: Matt Haycox - YouTube

▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/

▶ Website: https://matt-haycox.com/podcasts/
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I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

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