The SEO Scam Costing You Thousands

SEO agencies love to overcomplicate things—but the truth is, most businesses are getting ripped off without even knowing it. Andrew Rohm, SEO expert and digital strategist, exposes the biggest SEO myths, the tricks agencies don’t want you to know, and the exact steps to rank higher on Google.

From website structure and search intent to the power of backlinks and the rise of AI search, Andrew breaks down what actually moves the needle in SEO. If you’ve ever wondered whether SEO is worth the investment, this episode will give you the no-BS truth on how to win the Google game.

Timestamps
0:00 – Why SEO agencies are scamming you
 4:04 – Andrew Rohm’s journey into SEO
 10:35 – Why website structure makes or breaks your rankings
 12:42 – Search intent & keyword targeting—what really matters
 13:59 – The brutal truth about ranking on page one
 18:52 – Local SEO & avoiding keyword cannibalisation
 23:35 – The power of backlinks—why they still matter
 27:24 – Buying vs. earning backlinks—what works?
 28:42 – SEO vs. PPC—where should you spend your money?
 32:12 – AI, Bing & the future of search—what’s changing?
 34:13 – Google vs. Bing—how to rank on both
 38:06 – Local SEO tips that most businesses ignore
 38:41 – Google My Business & local citations—why they’re crucial
 39:47 – Pay-per-lead SEO—Andrew’s game-changing model
 42:10 – Final thoughts & where to find Andrew

Follow Andrew:
Instagram: The Spark Podcast (@sparkpodcst)
LinkedIn: Andrew Rohm | LinkedIn

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Connect with Matt Haycox:

▶ Instagram: https://www.instagram.com/thematthaycox/

▶ YouTube: Matt Haycox - YouTube

▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/

▶ Website: https://matt-haycox.com/podcasts/
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I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

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Chapters

• 0:00 Why SEO agencies are scamming you
• 4:04 Andrew Rohm’s journey into SEO
• 10:35 Why website structure makes or breaks your rankings
• 12:42 Search intent & keyword targeting—what really matters
• 13:59 The brutal truth about ranking on page one
• 18:52 Local SEO & avoiding keyword cannibalisation
• 23:35 The power of backlinks—why they still matter
• 27:24 Buying vs. earning backlinks—what works?
• 28:42 SEO vs. PPC—where should you spend your money?
• 32:12 AI, Bing & the future of search—what’s changing?
• 34:13 Google vs. Bing—how to rank on both
• 38:06 Local SEO tips that most businesses ignore
• 38:41 Google My Business & local citations—why they’re crucial
• 39:47 Pay-per-lead SEO—Andrew’s game-changing model
• 42:10 Final thoughts & where to find Andrew