No Bollocks with Matt Haycox
Welcome to "No Bollocks with Matt Haycox," the ultimate business podcast for entrepreneurs, CEOs, and anyone looking to climb the career ladder without the bullshit. I'm Matt Haycox, a CEO, investor, and entrepreneur who has provided over £500M to UK businesses, survived bankruptcy, and come back stronger to own multiple multi-figure businesses across various sectors, employing over 500 staff.
This podcast is your go-to source for straightforward business tips, advice, and mentorship. I'm here to solve your business headaches without the bullshit. Each episode features, tips, strategies, and candid conversations with like-minded entrepreneurs, sharing their journeys to a millionaire mindset and the secrets behind their success.
So, sit tight, and get ready to learn how to do business properly!
No Bollocks with Matt Haycox
Why Small Businesses Struggle with Marketing
"Marketing is a skill, not a button to click."
In this episode, Matt interviews Ben Heath, a performance marketing expert, discussing the common pitfalls small businesses face in marketing, the importance of understanding performance marketing, and the role of personal branding in business growth. They explore strategies for effective advertising, the balance between short-term and long-term marketing goals, and the significance of content in driving customer acquisition. Ben shares insights on how to choose the right advertising platforms and the future of his business as he aims to expand his personal brand.
Timestamps:
00:00- Introduction to Performance Marketing
02:44 - Common Marketing Mistakes by Small Businesses
05:00 - The Importance of Marketing Skills for Business Owners
07:05 - Understanding Performance Marketing
10:35 - The Balance Between Short-Term and Long-Term Marketing
12:48 - Choosing the Right Advertising Platforms
14:52 - Real-Life Marketing Strategies for Business Loans
22:26 - The Role of Content in Advertising
24:35 - Building a Personal Brand in Business
30:44 - Future Plans and Business Growth Strategies
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Connect with Matt Haycox:
▶ Instagram: https://www.instagram.com/thematthaycox/
▶ YouTube: Matt Haycox - YouTube
▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/
▶ Website: https://matt-haycox.com/podcasts/
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I’m Matt Haycox, entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.
With over 25 years of experience building and funding businesses across industries, I’ve faced it all wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.
Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.
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