No Bollocks with Matt Haycox
Welcome to No Bollocks with Matt Haycox, the business podcast for entrepreneurs, CEOs, and anyone who wants to build big without the bullshit.
I’m Matt Haycox: investor, founder, and straight-talking business mentor. I’ve funded nearly £1 billion in UK business loans, bounced back from bankruptcy, and now own and advise multiple 7- and 8-figure companies across sectors, from property and e-commerce to finance and hospitality.
This podcast cuts through the noise. No bollocks. No gurus. Just raw conversations, real strategies, and the lessons you actually need to succeed in business.
Each episode features unfiltered insights from me and guests who’ve built it, lost it, and built it back bigger.
So buckle up. It’s time to learn how to do business, properly.
No Bollocks with Matt Haycox
Anthony Chiavalo: From NYC Boiler Room Sales to Marketing Master (The Real ROI of Brand).
What’s the real difference between building a brand and building a business? In this episode of No Bollocks, Anthony Cavallo, founder and CEO of Valo Media, breaks it down. From humble beginnings in a New York City "boiler room" startup to leading in the digital ad space, he shares what it really takes to scale in 2025’s fast-changing marketing landscape.
You’ll learn why most entrepreneurs are missing the point when it comes to performance marketing, how to balance organic vs. paid traffic, and why the best education doesn’t come from a textbook but from real-world experience and relationships. Cavallo also dives into brand building strategies, the future of digital marketing, SEO, and common pitfalls in Google Ads and social media advertising.
Whether you're running paid media campaigns, launching a new e-commerce brand, or just trying to cut through the noise with content marketing and brand awareness—this one’s for you.
Timestamps:
0:00 – Intro: What is Performance Marketing?
2:23 – Anthony’s Entrepreneurial Story
10:50 – Why Marketing Education is Outdated
14:43 – Digital Strategy in 2025
20:45 – Performance Marketing 101
26:10 – Brand Building vs. Conversion Tactics
32:30 – Organic Marketing Done Right
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Connect with Matt Haycox:
▶ Instagram: https://www.instagram.com/thematthaycox/
▶ YouTube: Matt Haycox - YouTube
▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/
▶ Website: https://matt-haycox.com/podcasts/
I’m Matt Haycox, entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.
With over 25 years of experience building and funding businesses across industries, I’ve faced it all wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.
Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.
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