No Bollocks with Matt Haycox
Welcome to No Bollocks with Matt Haycox, the business podcast for entrepreneurs, CEOs, and anyone who wants to build big without the bullshit.
I’m Matt Haycox: investor, founder, and straight-talking business mentor. I’ve funded nearly £1 billion in UK business loans, bounced back from bankruptcy, and now own and advise multiple 7- and 8-figure companies across sectors, from property and e-commerce to finance and hospitality.
This podcast cuts through the noise. No bollocks. No gurus. Just raw conversations, real strategies, and the lessons you actually need to succeed in business.
Each episode features unfiltered insights from me and guests who’ve built it, lost it, and built it back bigger.
So buckle up. It’s time to learn how to do business, properly.
No Bollocks with Matt Haycox
Giuliano Gonzalez on Why "Coffee Meetings" Are Low Status & How To Actually Win High-Value Clients.
Matt Haycox sits down with Giuliano Gonzalez, entrepreneur, podcaster, digital PR strategist, and viral content machine, to unpack how he turned his name into a business, and his business into a brand.
From growing up in Australia to blowing up in Dubai, Giuliano reveals:
- The real difference between Aussie and Dubai entrepreneurial culture (and why he had to leave to succeed).
- How to build a personal brand that polarises, and why that’s a good thing.
- The truth behind “pay-to-play” PR, advertorial media, and what really goes down. behind closed doors.
- Why going viral isn’t about luck, it’s about strategy.
- How to network without begging for coffee meetings (and what to do instead).
You’ll also hear how Giuliano made a video go viral by accident, why most people are doing Instagram completely wrong, and how the best way to get in the room with power players is to stop trying to impress them.
Timestamps
0:00 – Intro
1:31 – Meet Giuliano Gonzalez: Entrepreneur & Networking Wizard
3:44 – Building a Personal Brand That Cuts Through the Noise
12:00 – Inside Giuliano’s Digital Marketing Playbook
18:01 – High-Level Networking: From Cold DMs to Cultivated Access
26:27 – Why Every Business Needs Social Media
32:44 – Can You Grow Organically in 2025?
36:13 – How to Work with Giuliano Gonzalez
38:46 - Outro & Final Thoughts
Listen now and DM us your biggest takeaway.
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Connect with Matt Haycox:
▶ Instagram: https://www.instagram.com/thematthaycox/
▶ YouTube: Matt Haycox - YouTube
▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/
▶ Website: https://matt-haycox.com/podcasts/
I’m Matt Haycox, entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.
With over 25 years of experience building and funding businesses across industries, I’ve faced it all wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.
Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.
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